Thinking about selling Hafner wine for 30 years, I recently asked Mom and Dad, "What would you say is our pricing philosophy?" "To make an honest living," Mom said. In a business, core convictions that keep one focused and oriented in a consistent manner are a great help. When those business priorities parallel personal ethics, the direction is even clearer. To make “an honest living” in this sense means respecting the wine, our patrons, our staff and the family. At the end of the day, not only do we feel great about the quality of Hafner wine, but also that we are able to offer these wines at such a strong value.

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Each July, a little reminder pops up on my calendar at work: “Next Gen Ahead! Start brainstorming!” This notification sets off excitement across the entire Hafner Vineyard team. When I joined the team four years ago, Uncle Scott charged me with cultivating my generation and bringing in new patrons. One way we do this is by hosting a gathering here in Alexander Valley each October that we call our Next Generation Harvest Party. What I am always excited about is seeing how many of the “Next Gen-ers” are children or grandchildren of longtime patrons. They’ve grown up with Hafner wine on their family tables, just as I have. It reminds me that we are in it together

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On February 15th, we breathed a sigh of relief as the UPS driver closed his truck door, gave a wave, and headed out with the first load of 2011 Cabernet Tasting Packages. They arrived to Annual Tasting Program patrons’ homes throughout that week. Watch Steve, Ricardo and others in action as build, personalize and load the Tasting Packages into that first UPS truck. Our thanks to all of you in the Program. We sure appreciate it! And to make our thanks for tangible, we hope you find the surprise from the Wine Library in your Tasting Package. 

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It was a happy Holiday Season here and elsewhere. We are honored that Hafner wine was shared in all corners of the country. Patrons opened bottles for festive celebrations or quiet nights at home or even in restaurants. We heard that Hafner was enjoyed by families who have been buying it for decades, sharing it with multiple generations…and Hafner found its way to new homes thanks to patrons who gave it to their friends and colleagues.

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Photos and stories fill our inboxes and social media pages from patrons and gift recipients alike who enjoyed Hafner wine over the past months. In December, we invited people to share photos of the wines that they were enjoying during the Holiday Season. Those photos are entered into a drawing that will yield drinkable rewards. It’s not too late to enter! We will announce the winners on January 25^th. If you’d like to join the fun, email us your photos or post them on social media and tag us with @hafnervineyard and #shareHafner. Here are just a few of the highlights we’ve received so far…

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