Each July, a little reminder pops up on my calendar at work: “Next Gen Ahead! Start brainstorming!” This notification sets off excitement across the entire Hafner Vineyard team. When I joined the team four years ago, Uncle Scott charged me with cultivating my generation and bringing in new patrons. One way we do this is by hosting a gathering here in Alexander Valley each October that we call our Next Generation Harvest Party. What I am always excited about is seeing how many of the “Next Gen-ers” are children or grandchildren of longtime patrons. They’ve grown up with Hafner wine on their family tables, just as I have. It reminds me that we are in it together

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It was a happy Holiday Season here and elsewhere. We are honored that Hafner wine was shared in all corners of the country. Patrons opened bottles for festive celebrations or quiet nights at home or even in restaurants. We heard that Hafner was enjoyed by families who have been buying it for decades, sharing it with multiple generations…and Hafner found its way to new homes thanks to patrons who gave it to their friends and colleagues.

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Photos and stories fill our inboxes and social media pages from patrons and gift recipients alike who enjoyed Hafner wine over the past months. In December, we invited people to share photos of the wines that they were enjoying during the Holiday Season. Those photos are entered into a drawing that will yield drinkable rewards. It’s not too late to enter! We will announce the winners on January 25^th. If you’d like to join the fun, email us your photos or post them on social media and tag us with @hafnervineyard and #shareHafner. Here are just a few of the highlights we’ve received so far…

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Special wines are shared for special occasions. Wine is meant to be enjoyed, not hidden away in a cellar. So we encourage you to open and share those bottles that you’ve been holding. We’d love it if you share your experience with us! Send us photos of the special bottles (perhaps with you and friends) that you enjoy in the coming weeks and you'll be entered into our drawing.

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Years ago when we were in school, field trips were always a source of great excitement. Last Friday, that feeling came back, except we were the attraction! Graciella Juarez, assistant winemaker Ricardo’s oldest daughter, is exploring her interest in photography through a class at her high school. When the teacher suggested a field trip was an order to test the class’ new skills, Graciella told Ms. Calson that she might have just the right place…Hafner Vineyard! What an honor for us!

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