Scott Hafner leads a talented team that ensures the financial strength and marketing success of Hafner Vineyard. He brought Hafner wine to the market beginning in 1984 and created a patron-focused direct to consumer sales model built on his experience at The Sharper Image, Louis M. Martini Winery and in fine food retailing. The best part of his job? The rich relationships Hafner Vineyard has with its patrons, sometimes spanning several decades, and several generations of patron families. A leader in community service, Scott currently chairs the board of directors of Sonoma Land Trust and has served on the boards of Connecticut College, Pacific School of Religion, Horizons Foundation among others. He and his husband, Bill Glenn, live in rural Santa Rosa.